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More culture shock: How culture affects innovation
Posted by Renee Hopkins Callahan
Corporate innovation culture continues to be discussed among the Corante Innovation Network bloggers, who have been exploring the ways in which the kind of innovation culture your company has affects your ability to innovate.
"If employees see that their company has gone to a great effort to recruit their ideas, they will be more likely to participate. A complete process needs to be in place for this to work, however, because recruiting ideas is only the first step in the process and without the right followup steps, employees will consider their efforts as wasted."
"If it’s radical, different or disruptive to your existing business - chances are there’s no one you can reliably hand it over to. Existing operations probably won’t have the resources to build out something new, may not have the skills and almost certainly won’t have the incentives to do something that may compromise their existing activities."
Meanwhile, Jeffrey Phillips of Innovate On Purpose, who more or less started this entire discussion, moves on to describe two different corporate approaches to innovation: kissing frogs and picking horses, and advocates:
"I think there should be a happy medium. Few businesses can sustain a true "kissing frogs" approach once they reach a certain size and critical mass. There's just too much overhead, expectation and infrastructure to manage to create lots of small projects, each with little probability of success. However, limiting the pool of ideas and people who can work on them [the 'picking horses' approach] simply because the organization's culture can't adapt certainly doesn't make sense either."
"What if "horse picking" organizations were to collaborate with "frog kissing" organizations? It's not a new idea, of course. Old-school R&D organizations such as Bell Labs and Xerox PARC famously kissed frogs, while other organizations placed bets on the most promising inventions. Similarly, venture capitalists and angel investors fund parallel experiments in technologies and business models, some of which become acquisition candidates for the Cisco's of the world."
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Corante Innovation Hub
The Corante Innovation Hub is your starting point for keeping abreast of the best writing and thinking on innovation across the blogosphere and beyond. Here you'll find the field's most insightful observers and commentators tracking and reporting on its latest developments as well as weighing in on its future. For a full description of the Innovation Hub and the Corante Network in general, visit this page.
Click here for a full list of the Innovation Hub contributors. Your editors are Renee Hopkins Callahan and Paul Williams, about whom more here. We encourage you to provide ideas and suggestions as we work to make this hub and the extended network ever more useful - email us at firstname.lastname@example.org.