What happens when talent from different disciplines come together, collide...intersect? Frans Johansson has found that it exponentially expands the numbers of new ideas that can be explored. Raised from an early age at the intersection of cultures - his mother is African American, his father Swedish, and he grew up in Sweden - he's moved from an education in environmental science to a career as a medical and software entrepreneur, and most recently an author and leading innovation speaker.
You can read The Medici Effect for the details of Johansson's very interesting work, but here are a few of his bottom line findings:
All new ideas are combinations of existing ideas, but not all combinations are created equal. For example, scientists have taken a gene from the yellow weaver spider - web five times stronger than steel - and put it into goat herds, harvesting the milk to use as a material in strong-but-flexible artificial tendons.
People and teams that break new ground generate and execute more ideas. A hyper-explorer, Richard Branson has started 250 companies !
Sign up here to receive the best of the Marketing and Innovation Hubs. We hand-pick the most insightful commentary and coverage every week and deliver it in an easy-to-read HTML format.
Corante Innovation Hub
The Corante Innovation Hub is your starting point for keeping abreast of the best writing and thinking on innovation across the blogosphere and beyond. Here you'll find the field's most insightful observers and commentators tracking and reporting on its latest developments as well as weighing in on its future. For a full description of the Innovation Hub and the Corante Network in general, visit this page.
Click here for a full list of the Innovation Hub contributors. Your editors are Renee Hopkins Callahan and Paul Williams, about whom more here. We encourage you to provide ideas and suggestions as we work to make this hub and the extended network ever more useful - email us at email@example.com.