SPECIAL ALERT: Join Corante and the Center on Global Brand Leadership in June for a high-level, two-day event on Marketing Innovation. Find out more...
Corante contributor Don Dodge points us to a Technorati report on the State of the Blogosphere that says that the number of blogs has doubled every six months for the past three and a half years. Don uses this information to illustrate how the "law of large numbers" works with company growth. But behind those numbers there's a great innovation story. Say what you will about the lack of quality of many blogs -- blogging has still been an incredible innovation engine, the platform that's made a huge amount of personal creativity to see the light of publication.
Blogging as a publication platform has also fueled a great deal of business productivity, while at the same time some argue that it's caused personal productivity to decline! Blogging has certainly caused a time management problem for a lot of people, but rather than bemoan that, it seems more positive to try to figure out ways to manage this great influx of knowledge. The value of this wealth of collaborative knowledge creation is just too great to do otherwise.
"One could easily imagine a whole ecosystem of open-source contributions...Here, each contribution would define a new structured element that would help end users embed a microformat snippet within their blog posts. In an enterprise setting, this could be used to add company specific forms to enterprise blogs, such as client call reports, expense reports, loan forms, and meeting minutes."
Think of enterprise blogging as open-source knowledge management. That said, Don Dodge also had an interesting post on the sale of open source project JBoss to Red Hat Software for $350M. Don pondered on why open source contributors, who will see none of this money in these kinds of deals, continue to participate in such projects. The best answer was in one of the post's comments:
"I tend to think of OSS contributers as amateur sports-men and women. People who play sports on an amateur level are play because they love the game.... I think what drives them is the hunch that may be, just may be they can write that great algorithm, or routine, or application that's better than the one developed in a traditional development environment. "
My take: For knowledge creation, blogging fuels that "love of the game."
Sign up here to receive the best of the Marketing and Innovation Hubs. We hand-pick the most insightful commentary and coverage every week and deliver it in an easy-to-read HTML format.
Corante Innovation Hub
The Corante Innovation Hub is your starting point for keeping abreast of the best writing and thinking on innovation across the blogosphere and beyond. Here you'll find the field's most insightful observers and commentators tracking and reporting on its latest developments as well as weighing in on its future. For a full description of the Innovation Hub and the Corante Network in general, visit this page.
Click here for a full list of the Innovation Hub contributors. Your editors are Renee Hopkins Callahan and Paul Williams, about whom more here. We encourage you to provide ideas and suggestions as we work to make this hub and the extended network ever more useful - email us at hubfeedback@gmail.com.