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The Process of Innovation

Posted by Paul Williams

As we spend time talking about innovation topics ranging from practical to philosophical, I thought it'd be helpful to offer information for those just getting started with this innovation thing.

Over a series of posts, I'll share with you notes I've made about innovation and the process...

The short definition I like to use for innovation is:

putting ideas to action... and that action making a difference.
(This also makes way for 'bad innovation'... actions that make a negative impact). It follows, to be an innovative person or company; you need to implement ideas that make a positive difference...

I have found that the person who has strong project management skills often makes a good innovator. They have the ability to lead through influence... can manage multiple priorities... is organized... and knows how to build relationships.

I've cobbled togrther what I call the Practical Tasks of Innovation... Not a sexy name... I'll have to work on trade marking something! If you were to create a job description for a person (or department) charged with 'innovation' these would be the key job duties.

Practical Tasks of Innovation

  1. Monitor the Environment- be watchful for slight changes in trends.
  2. Anticipate Opportunity - when changes do begin to occur, do they affect your products/services? If so, how?
  3. Identify Opportunity - determine what your main objective should be to address these changes/opportunity.
  4. Generate Alternatives - now that you have identified your challenge, generate ideas to address this situation. Brainstorm to generate basic ideas, strategy, and tactics.
  5. Evaluate / Make Decisions - take your generated ideas and see which best meet the objective you outlined in the Identify Opportunity stage. What's going to the remarkable answer?
  6. Champion - now that you have the best solution chosen, you may need to 'sell' this to your organization. Tell the story.
  7. Implement - this is the action step... what turns idea into action and... hopefully someting innovative.

Over my next few posts... I'll explore each of these stages in more detail... and point you in the direction of resources that will help you.

As always... if you have additional thoughts... please join in the conversation and add comments!

Category: Innovation Process